Vaishnavi Puvvada

Head of GTM, Marketing & Partnerships

Vaishnavi Puvvada leads GTM, Marketing & Partnerships at AltiusHub, driving growth at the intersection of marketing, product, and strategy. She has operated in hypergrowth environments at Zomato, India’s leading food delivery platform, and brings a strong foundation in design from her time at Lollypop Design Studio. A high-agency operator, she works closely with early-stage teams as a GTM advisor, turning ideas into scalable growth systems. She is deeply passionate about AI and focuses on building high-leverage, efficient systems to solve complex business problems with speed, creativity and clarity.

Endiya Partners leads AltiusHub seed funding

AltiusHub raises $2.25M in seed funding led by Endiya Partners to transform supply chain traceability with modern SaaS and AI capabilities for regulated industries.

Why Data Privacy Matters in Pharma Supply Chains?

Data privacy is a critical pillar of modern pharma supply chains. Learn the core principles, key challenges, and system design approaches shaping traceability.

Essential Guide | Data Exchange Protocols in Pharma Serialization

An overview of how serialization data flows across pharma systems using HTTPS, SOAP, SFTP, and AS2 to ensure seamless track and trace. Explains why protocol selection directly affects EPCIS transfers, partner connectivity, and compliance.

Pharmaceutical Serialization | Beyond Compliance to Strategic Advantage

Pharmaceutical serialization has evolved from a regulatory requirement into a strategic enabler of supply chain visibility, counterfeit prevention, patient safety, and operational intelligence. This article explains how serialization data creates value beyond compliance, the challenges of implementation, and how modern systems unlock analytics, resilience, and end-to-end traceability across global markets.

Breaking the Data Silos | Solving EPCIS Format Disparities in Global Supply Chains

Pharmaceutical supply chains rely on EPCIS for interoperable data exchange, yet differing interpretations have created fragmented, incompatible visibility systems. This article explains how these inconsistencies increase integration costs, delay compliance, and block analytics, and how intelligent translation layers restore true end-to-end visibility across the ecosystem.