Siddharth Reddy

Co-Founder

Siddharth Reddy, Co-Founder at AltiusHub, brings over a decade of experience across pharma commercialization, strategy, and pricing. Having worked with leading pharma consulting firms like ZoomRx and advised global pharma giants including AbbVie, Merck, BMS, and Gilead, he combines deep industry insight with strategic rigor. Ex- Darwinbox, BITS Pilani and ESCP Europe alum, Siddharth is passionate about advancing innovation in the pharmaceutical ecosystem.

Beyond Jugaad | The New Reality of Track & Trace Modernization

Pharma teams rely on legacy Track & Trace systems not by choice, but because replacing them feels risky. This creates a culture of jugaad—clever workarounds that keep lines running but increase compliance fragility. In this article, we explain why outdated platforms can’t keep up with modern regulatory and operational demands, and how AltiusHub’s parallel, line-by-line modernization model lets companies upgrade safely without downtime, disruption, or big-bang cutovers.